How We Succeed

The following statements represent our core values as a company. Although we may not do these things perfectly, we strive to live up to these values and embed them in everyday decisions and actions. These are the things that distinguish us as a company and are how we choose to succeed.


Every sustainable relationship, personal and professional, must be based on win-win for all parties. We invest in creating wins for all stakeholders in AmeriLux: employees, investors, customers, vendors, and the community. We don’t create “win-lose” scenarios and we don’t accept “lose-win” situations. We cultivate and nurture long-term, strategic partnerships with those who are like-minded, building mutually profitable business that results in the synergistic formula: ‘1+1=3’!

Matt Baker Shape Products

June 2022 - Brand Ambassador
Matt Baker, Customer Service & Account Manager (SP)

"Make A Play"

The only people that have never made a mistake are people that have never done anything.” We are predisposed to take action because failure to make a decision gives all control away to outside forces. We take control of our individual and collective future by engaging in meaningful action, accepting that we will make some mistakes along the way. We believe the only true failure is a failure to learn from mistakes and improve.

Raif Giese AmeriLux DC Employee

November 2021 - Brand Ambassador
Raif Giese, Crating Distribution (AI)

"Don't Judge People On Their Worst Moments"

We value, respect, and honor the dignity of ALL who come in contact with us. In the pursuit of excellence, we never lose our human compassion. We look for the overall pattern of good in people and encourage people to succeed by playing to their natural strengths. We believe in human potential and invest in helping people grow into the best version of themselves.

Victor Simones

May 2021 - Brand Ambassador
Victor Simones, Compression Production (SP)

"Don't Confuse Activity With Results"

We don’t complain or blame when problems arise but focus on effective solutions. When evaluating decisions and outcomes, we continually ask: “Is it effective?” We prioritize things that contribute positively to a “win,” and avoid things that are neutral or negative. We measure the usefulness of our activity by the meaningful results we produce.

Tommy Crier February 2022 Brand Ambassador

February 2022 - Brand Ambassador
Tommy Crier, Production Associate (AI)

"Conflict Is A Good Thing"

We value diverse thinking and speak openly with each other. We don’t keep a false peace by avoiding difficult conversations but speak our truth kindly. We intentionally wrestle with ideas to find the best way to “do the right things” and “do things right.” We hold all stakeholders into decisions that concern them, and ensure every voice is heard.

September 2021 AmeriLux Brand Ambassadors

September 2021 - Brand Ambassadors
Jay Pellett, Maintenance Manager (SP)
Ryan Lallensack, Customer Operations Leader (AL)

"Communication Is Our Currency"

We prioritize face-to-face interaction over electronic communication in a world going the other way. We seek deeper, more profound connections that build authentic relationships. We look to create maximum value in our daily exchanges with one another through presence of mind and body.

Alyssa Brikholz Account Manager AI

August 2021 - Brand Ambassador
Alyssa Birkholz, Market Manager (AI)

"Consider It Done"

We cultivate a solution-oriented, “can do” attitude. We are consistent and reliable in following through with commitments. We hire, give recognition to, and promote those who operate with a “YES” mentality. Our default question is “How can we do it?” rather than focusing on why an idea won’t work or how difficult it may be. We favor pragmatism over philosophizing. “Let’s boil the abstract down to the concrete."

December 2021 - Brand Ambassadors
The Fabrication Team (AI)

"We Don't Drink Our Own Kool-Aid"

We have the audacity to expect success, but we make a conscious effort to handle it with humility. We remember that our stakeholders determine whether we are successful. We make an effort to avoid false paradigms and remain open-minded. “It’s not what you don’t know that limits you, it’s what you do know that isn’t so." We acknowledge that others help produce our wins, both inside and outside the company, and express our gratitude to them.

AmeriLux May 2022 Brand Ambassador Dang Hang

May 2022 - Brand Ambassador
Dang Hang, Production Lead (SP)

"Is This A Great Country, Or What..?!"

We celebrate our freedom and opportunity and look to the future with optimism. We believe in the power of happiness and positivity to produce outstanding results. We are intentional about cultivating creativity and innovation through optimistic, positive thinking.

Michelle Ladwig AmeriLux International

March 2022 - Brand Ambassador
Michelle Ladwig, Business Development Specialist (AI)

"We'll Be Even Better Tomorrow"

We do the basics really, really well as a first priority, but we aren’t comfortable with the status quo. We are always learning in the service of winning. We challenge ourselves to continuously pursue the next step in growth, personally and professionally. We don’t settle for today’s success but use the magic of momentum to keep building a more successful tomorrow. “It’s amazing what’s possible when you don’t know what’s impossible."

Nick Beyer Driver Business Leader AmeriLux Transportation

October 2021 - Brand Ambassador
Nick Beyer, Driver Business Leader (AT)

What Does It Mean To Be An A-Team Member?

It means having a voice that’s heard, and a team who will listen. Its collaborative problem solving and creating win-wins. Its celebrating success while remembering not to drink too much of our own Kool-Aid!